Apple Launches Over-Ear Headphones at $549 The AirPods Max

AirPods Max joins the AirPods and AirPods Pro in Apple's line of audio accessories. As seen in the photo, Apple is launching its first on-ear headphones under the AirPods brand.

Apple announced the AirPods Max, the first wireless noise-canceling headphones, retailing for $ 549.

The new headphones are designed to take the good parts of the AirPods, Apple's wireless headphones, and put them in larger Bluetooth headphones with high-quality speakers and a high price.

The AirPods Max comes with Active Noise Canceling, Apple's Surround Sound technology that simulates surround sound, and a transparency mode similar to that of the AirPods Pro. However, according to the company, there is also a "revolutionary listening experience with Adaptive EQ."

"A special acoustic design combined with powerful H1 chips and advanced software enables the AirPods Max to use computational audio to wirelessly deliver the best personal listening experience," said Greg Joswiak, Apple Marketing Manager. Said.

The headphones feature a computing sound processing system similar to the company's HomePod smart speaker, tuning to music in real-time, following the shape of users' faces, hair, and glasses, and promising rich sound. and constantly detailed.

They are rather traditional in shape, with a knitted headband and fabric earpieces attached with magnets to the aluminum cups for easy replacement. At the top of the right earbud, there is a button to activate noise canceling and a digital crown similar to the one on the Apple Watch that controls volume and playback.

They last up to 20 hours between charges, and it takes two hours to fully charge with the Lightning cable, but like the company's recent Plantronics headset iPhone, a USB power adapter is not included. The standard headphone cable is also optional for $ 35.

The presentation surprised both users and industry observers; mainly due to the price, which is almost double that of most competitors and higher than Sony's PlayStation 5. Analysts, although more accommodating, found the high price tag an attraction for those seeking symbolic status similar to the premium version of the Apple Watch or traditional Swiss watch brands such as Rolex.

When it comes to active noise reduction, the AirPods Max uses three outward-facing microphones in each earbud. When you connect your AirPods Max to a corded headset for iPhone or iPad, Apple uses gyroscopes and accelerometers on both devices to compare traffic data and deliver 5.1, 7.1, and Dolby Atmos audio. Music also stops automatically when you disconnect your AirPods Max.

The design of the smart fabric cover to which the headphones are attached, the energy-saving standby mode for storage and traveling attracted attention for many reasons compared to a purse or a bra for headphones.